There is taking a Holiday and there’s Luxury Travel. What’s the difference? Well, there are many, but notably price and jaw-droppingly unimaginable experiences are high on all host’s agenda when it comes to dishing out Luxury Travel packages.
So why can’t the small guy do the same? Why can’t everyone add a little luxury to their accommodation experience (in a slightly different way) no matter how rustic or glitzy their business or bedroom is?
Back in December 2015 I stayed with an Airbnb host while exhibiting at a Christmas Fair. I hadn’t expected a 5* experience. You get what you pay for and in this case all I wanted was a bed. A comfortable, clean bed to put my head down after a long day on my feet, then wake, rise and repeat.
The Hosts were friendly, the bedroom was clean. The bed and bedding were spectacularly awful. The sheets looked like age-old student flat attire; old, faded, pilled (bobbled) and goodness knows what they had been through. It was the worst Airbnb experience I’ve had.
So what should this couple (and thousands of other bed and breakfasts, guest houses and apartment owners like them) offering us a bed for the night have in common?
It’s simple: good quality hotel bedding.
Yes, that’s right, it’s that simple. No Luxury Travel experiences needed, just good bedding to create a bed that feels “more like home, than your home” according to musician and environmental activist, Will.i.am (who worked with WHotel chain to bring new environmentally friendly sheets to its beds).
We spend 1/3 of our lives in bed (yes I know I harp on a bit about this but it’s a true fact). In holiday terms though “it’s more like half, making the bed arguably the most important element in the room” says Lauren Lipton of the Wall Street Journal. Lauren also writes “in a 2014 Gallup Survey, a comfortable bed was most often named as the most important feature of an accommodation room, more than any other amenity, including internet access and helpful employees”.
Hotel bedding research indicates that travellers are willing to pay more for a good night’s sleep. Known in the hotel industry as the ‘bed wars’, hotel companies now sponsor sleep studies, commission their own branded mattresses and even publish sleep newsletters, all in a bid to win customer loyalty by promising them a better night’s rest.
So if large hotel chains are going to such great lengths to attract and maintain brand integrity, why can’t smaller accommodation hosts raise their standard too by adding better bedding?
Coupling my bad accommodation experience and the fact I feel so passionately about good sleep for all, triggered the need for the new LT Hospitality Bedding range.
As the owner of any sort of accommodation business, your brand is built on upon the quality and level of hospitality offered to your guests. This includes the initial impression.
Do you know what the first thing a guest sees as they walking into their room? Crisp, white sheets. Yip, that’s right, it’s not the bed itself that is noticed first but what’s on the bed.
So why use White Sheets for all your guest bedrooms?
Both guests and hosts gain advantages in using white hotel bedding.
Firstly the guest. It’s the first thing that is noticed. You’re on holiday and are likely to spend more time in a guest bedroom than our own. Having white sheets on the bed signifies luxury, class and cleanliness.
Secondly the host. Stains on white bedding when running a business can be a good thing. They signify when the sheet or pillowcase needs replacing. Using coloured bedding doesn’t have the same effect and may not be a cleanly.
Laura Thomas Linens New Hotel Bedding, Hospitality Range
I set out to offer everyone, business or individual, the opportunity to purchase good quality hotel bedding for either their paying guests or family spare room guests with my new range that has just launched on Laura Thomas Linens.
Having good bedding on your guest bed is not just for large hotel chains.
People who pay good money for accommodation should be given the best, right?
Laura Thomas Linens new Hospitality Bedding has been created with 100% pure egyptian cotton. It’s cool and crisp to touch. Will laundered well and will stand the test of time. It has been designed with both hosts and guests in mind.
LT Hotel Bedding Benefits for Hosts
1- All duvet covers have an envelope style closure at the bottom of the duvet. This creates;
- Ease of making up the bed as the feet end of the duvet cover can, if desired, tuck right under the mattress.
- Easier ironing / pressing. No button or popper closures mean iron will not cause wear and tear, allowing for the duvet cover to last longer.
- Less time to strip the bed.
2- 100% egyptian cotton, hard-wearing, long-lasting and no pilling (bobbling).
3- All sheets and duvet covers come with an inner label stating their size. Again this if for ease of laundering and storage.
3- Quality bedding that’s silky and cool to the touch. Pure cotton is kind on skin – give your guests the best experience you possibly can or (to be blunt) what’s the point in doing what you’re doing?
LT Hotel Bedding Benefits for Guests
1- Good bedding = a good sleep. It’s that simple.
2- Raise your standard and give them what they paid for, or show family and friends how it’s done and lead by example.
3- It’s nice to be nice right? Give people a memorable sleep experience. A beautifully comfortable bed can do just that.
(Photography | Helen Pugh for Laura Thomas Linens)
LT Hospitality Range retail prices start at £25 for sheets and duvet covers and £5.50 for pillowcases.
For business to business rates and packs please email [email protected]
Bulk discounts apply.
Upgrading Hotel Beds by Andrea Bennett of Travel + Leisure
Secrets of the World’s Best Hotel Beds by Lauren Lipton of Wall Street Journal
Small Luxury Hotels of the World Blog edited by Melissa of SLH
Inbetween the Sheets by Caterer Magazine