A recent advertising campaign for Expedia (www.expedia.com) by Ogilviy and Mather (www.ogily.com) uses the black and white IATA codes found on baggage tags to make clever travel related words.
Apparently they came up with the idea after seeing a lady at Heathrow Airport with the code FUK swinging from her bag. After scanning some 9,000 code this is what they came up with.
Love the WSH EWE WRE ERE – Brookhaven, Ewer Indonesia, Whangarei, Erave.
(images via plentyofcolour.com)
Recently spotted at Auckland International, the use of tin foil as a baggage carousel recogniser. Kiwi ingenuity at its best..
(Photography / Laura Thomas)