Clever Codes Advertising in Black & White

A recent advertising campaign for Expedia ( by Ogilviy and Mather ( uses the black and white IATA codes found on baggage tags to make clever travel related words.

Apparently they came up with the idea after seeing a lady at Heathrow Airport with the code FUK swinging from her bag.  After scanning some 9,000 code this is what they came up with.

Love the WSH EWE WRE ERE – Brookhaven, Ewer Indonesia, Whangarei, Erave.

 (images via

Recently spotted at Auckland International, the use of tin foil as a baggage carousel recogniser.  Kiwi ingenuity at its best.. 

 (Photography / Laura Thomas)

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