Job Description: Marketing Assistant

Location: Laura Thomas Co, The Cart Shed, Kilduff, Athelstaneford, Scotland

Hours: Full-time or Part-time, considered

About Laura Thomas Co:

Laura Thomas Co is a wellness-focused brand rooted in natural living and offering plant-based products, clean beauty, and a commitment to well-being. We pride ourselves on our authentic voice and connection with our community.

The Opportunity:

We are seeking a proactive and experienced Marketer to join our team on a full or part-time basis. This is an exciting opportunity for a highly organised and creative individual with a strong understanding of digital marketing, particularly within Klaviyo. You will play a crucial role in executing our marketing activities, driving brand awareness, and supporting our sales efforts across both our B2C and B2B channels as well as implementing strategies to increase average order value (AOV).

Key Responsibilities:

• Email Marketing (Klaviyo):
  • Manage and optimise B2C email flows within Klaviyo, integrated with WooCommerce, identifying opportunities for improved engagement and conversions.
  • Develop and implement B2B email flows within Klaviyo, integrated with ProspectCRM, to nurture leads and drive sales to hotel and accommodation partners.
  • Create and distribute the monthly B2B newsletter, curating relevant content for our business clients.

• Increasing AOV & Driving Sales Growth:
  • Implement strategies to increase Average Order Value (AOV), such as creating product bundles, upselling suggestions, and developing post-purchase offers.
  • Identify opportunities to optimise the online store experience to boost conversion rates particularly with BOF activities and existing clients.
  • Provide fresh and innovative marketing ideas and take proactive steps to improve overall marketing performance.
  • Ensure all advertising aligns with our brand values and target audience.

• Collaborative Giveaways:
  • Initiate and manage monthly collaborative Instagram giveaways with hotel partners and other aligned brands to increase brand awareness and email list growth.

• Website Updates & SEO:
  • Perform regular website updates, including adding new products, images, event information, and updating text for the candle subscription.
  • Support efforts to revisit and refresh SEO across the website.

Skills & Experience:

• Minimum of 3 years of demonstrable marketing experience.
• Significant hands-on experience with Klaviyo (or other similar platform however Klaviyo experience an advantage), including setting up and managing email flows, segmenting audiences, and analysing results.
• Ability to be organised and disciplined to stay on track of the quarterly marketing strategy as created by our Fractional CMO.
• Experience with e-commerce platforms, ideally WooCommerce.
• Familiarity with CRM systems (ideally ProspectCRM but not essential).
• Excellent written and verbal communication skills.
• Ability to work independently, manage time effectively, and prioritise tasks within a part-time schedule.
• A proactive and results-oriented approach with a willingness to learn and adapt.
• A genuine interest in natural living, plant-based products, and wellness is highly desirable.

To Apply:

Please submit your CV and a cover letter outlining your relevant experience and why you are a great fit for Laura Thomas Co. We look forward to hearing from you!

Salary and Hours

Market rate £25 – 33K (rough guideline – this will be viewed depending on experience).

Full time preferred / Part time consider for the right candidate.

Office Based at The Cart Shed, Kilduff Farm, By Athelstaneford, North Berwick, EH39 5BD / Flexi working considered.

Applications: Send a CV and Cover Letter to info@laura-thomas.com

Closing: Friday 10th October 2025

Job Description: Store Assistant

Role: Store Assistant  Reports to: Store Manager

Location: 67 High Street, North Berwick.

Rate: depending on experience.

Hours: Saturday Shift.  Part-time 1-2 days per week.

Job Summary:

We’re looking for an enthusiastic and proactive Store Assistant to join our team who is over 18 years old. This role is crucial for maintaining the high standards of Laura Thomas Co, driving sales, and creating a welcoming and beautiful environment for our customers. You will be responsible for the day-to-day operations of the store and implementing sales and marketing initiatives.

Key Responsibilities:

• Store Operations & Sales:
  • Oversee all daily store operations, ensuring a smooth and efficient customer experience.
  • Develop and implement strategies to meet and exceed sales targets.
  • End-of-day reconciliation.
• Team Management:
  • Facilitate effective communication with the rest of the team, including regular briefings and updates on clients from shifts you have worked.
• Inventory & Visual Merchandising:
  • Manage weekly ordering drop off to maintain optimal stock levels.
  • Help (if required) to execute engaging seasonal window dressing and in-store visual merchandising displays.
• Marketing & Customer Engagement:
  • Implement the collection of email addresses in store, to grow our customer database for future marketing campaigns and company growth.
• Customer Service:
  • Deliver exceptional customer service and resolve any customer issues efficiently.
  • Cultivate strong relationships with customers to encourage repeat business.
• Events & Sales Initiatives:
  • Assist with events through the year to attract new customers and boost sales.
  • Assist with annual store birthday and Christmas events to drive significant sales and in-store activities.

Skills and Experience:

• Proven experience in retail.
• Excellent communication and interpersonal abilities.
• Proficiency in retail management software and point-of-sale (POS) systems (all training will be given on our systems).
• A keen eye for detail and a passion for visual merchandising.

Benefits:

• Competitive wages
• Generous staff discount.
• Opportunities for professional development.
• A supportive and creative work environment.

How to Apply: If you are the next person to join our store team then send a CV to shop@laura-thomas.com.

Closing Date: Friday 10th October 2025.

Job Description: Business Sales + Client Solutions

Location: Laura Thomas Co, The Cart Shed, Kilduff, Athelstaneford, EH39 5BD, Scotland.

Hours: Full Time.

About Laura Thomas Co:

Laura Thomas Co is a wellness-focused brand rooted in natural living and offering plant-based products, clean beauty, and a deep commitment to well-being. We pride ourselves on our authentic voice, quality products, and strong connection with our community, including our valued business partners in the hospitality sector.

The Opportunity:

We are seeking a highly driven and relational Business Sales + Client Solutions Assistant to help with our B2B efforts within the hotel and accommodation sector. This is a crucial, high-impact role for an individual with proven experience in end-to-end B2B sales.  From prospecting and closing new deals to providing exceptional post-sale client management. Alongside Director Laura Thomas, you will be the face of Laura Thomas Co to our hotel partners, responsible for driving significant new revenue growth while nurturing and expanding our existing client relationships, ensuring they are not just satisfied, but genuinely supported and partnered with.

Key Responsibilities:

Business Development & Sales Growth:

• Lead Generation & Prospecting: Proactively identify, research, and target new luxury, boutique, and wellness-aligned hotel and accommodation partners who align with the Laura Thomas Co brand ethos by using the Laura Thomas Co Sales Playbook.
• Sales Cycle Management: Own the full B2B sales cycle, from initial outreach and qualification through product presentation, negotiation, and closing of new contracts for wholesale and bespoke amenity supply.
• Strategic Pitches: Develop and deliver compelling sales presentations and proposals (training given) tailored to the specific needs and branding of prospective hotel clients.
• Target Achievement: Meet and exceed ambitious monthly and quarterly sales targets for new client acquisition and overall B2B revenue.
• Contract Negotiation: Manage contract terms and pricing discussions, ensuring mutually beneficial agreements are established and upheld.

Client Relationship Management & Solutions:

• Key Account Ownership: Act as the primary point of contact for an existing portfolio of key hotel clients, maintaining strong, long-term relationships built on trust and excellent service.
• Client Solutions: Deeply understand client needs to develop tailored product solutions (e.g., specific ranges, tailored gifting packages) that enhance the guest experience and drive client loyalty.
• Account Growth: Proactively identify and execute opportunities for upselling and cross-selling within existing client accounts, increasing their overall order value and product penetration.
• Operational Liaison: Coordinate seamlessly with our internal production teams to ensure all client orders, from initial product setup to recurring fulfillment, are delivered on time and to the highest standard.
• Performance Review: Conduct regular check-ins and performance reviews with key clients to assess satisfaction, gather feedback, and plan for future collaborations.

Sales Strategy & Reporting:

• Market Insight: Keep a pulse on the hospitality and wellness amenity market, identifying trends and competitor activities to inform our B2B strategy.
• CRM Management (ProspectCRM): Maintain meticulous and up-to-date records of all sales activities, client communication, pipeline stages, and account forecasting within the CRM system.
• Reporting: Provide weekly and monthly reports on sales pipeline health, revenue forecasts, client retention rates, and account growth metrics.
• Marketing Collaboration: Work closely with the marketing team on B2B-specific campaigns, including the monthly B2B newsletter, to support lead nurturing and relationship management.

Skills & Experience:

• Minimum of 2 years of demonstrable B2B sales experience, with a proven track record of meeting and exceeding sales targets.
• Significant experience selling into the hotel, hospitality, or luxury goods sector, (while not essential) is highly desirable.
• Proven ability to manage and grow a portfolio of key client accounts, acting as a true business partner.
• Exceptional skills in negotiation, presentation, and closing complex B2B deals.
• Strong strategic and analytical capability.  Able to manage a pipeline, forecast accurately, and develop effective sales plans.
• Hands-on experience with CRM systems, ideally ProspectCRM (while not essential as full training given), for pipeline management and reporting.
• Outstanding written and verbal communication skills; professional, articulate, and persuasive.
• Highly proactive, results-oriented, and self-motivated with the ability to manage a varied workload and prioritise effectively.
• A genuine interest in natural living, plant-based products, and wellness is essential, enabling you to authentically represent the brand to high-end clients.

To Apply:

Please submit your CV and a cover letter outlining your relevant experience, detailing your track record in B2B sales, and explaining why you are a great fit for Laura Thomas Co and this specific role. We look forward to hearing from you!

Base Salary: 26 – 35K depending on experience.

New Client Commission: A percentage of the gross margin for securing a new hotel account’s initial order.

Location: Office based at The Cart Shed, Kilduff Farm, North Berwick, EH39 5BD. Flexi working is considered.  

Closing: Friday 31st October 2025.