LAURA THOMAS CAREERS

Would you like to work with Laura Thomas Co? See below for current opportunities.

Job Description: Marketing Assistant

Location: Laura Thomas Co, The Cart Shed, Kilduff, Atelstaneford, Haddington, Scotland

Hours: Part-time, approximately 15 hours per week (2 days)

 

About Laura Thomas Co:

Laura Thomas Co is a wellness-focused brand rooted in natural living and offering plant-based products, clean beauty, and a commitment to well-being. We pride ourselves on our authentic voice and connection with our community.

 

The Opportunity:

We are seeking a proactive and experienced Marketing Assistant to join our team on a part-time basis. This is an exciting opportunity for a highly organised and creative individual with a strong understanding of digital marketing, particularly within Meta advertising and Klaviyo. You will play a crucial role in executing our marketing activities, driving brand awareness, and supporting our sales efforts across both our B2C and B2B channels as well as implementing strategies to increase average order value (AOV).

 

Key Responsibilities:

  • Email Marketing (Klaviyo):
    • Manage and optimise B2C email flows within Klaviyo, integrated with WooCommerce and Lightspeed, identifying opportunities for improved engagement and conversions.
    • Develop and implement B2B email flows within Klaviyo, integrated with ProspectCRM, to nurture leads and drive sales to hotel and accommodation partners.
    • Take ownership of the weekly “Saturday Scroll” B2C newsletter, on content creation, analysing performance, and identifying opportunities for innovation.
    • Create and distribute the monthly B2B newsletter, curating relevant content for our business clients.
  • Social Media Management (Instagram & Facebook):
    • Create engaging and on-brand content for Instagram (reels, carousels, stories) aligned with our brand narrative.
    • Manage the day-to-day activity on Instagram and ensure consistent posting.
    • Oversee the linked Facebook account, exploring opportunities for platform-specific content and strategy.
    • Explore the potential of new social media platforms such as TikTok and Pinterest.
  • Meta Advertising:
    • Plan, create, and manage Meta advertising campaigns to drive brand awareness and website traffic.
    • Provide weekly updates on campaign performance, analysing key metrics and identifying areas for optimisation.
    • Ensure all advertising aligns with our brand values and target audience.
  • Increasing AOV & Driving Sales Growth:
    • Implement strategies to increase Average Order Value (AOV), such as creating product bundles, upselling suggestions, and developing post-purchase offers.
    • Identify opportunities to optimise the online store experience to boost conversion rates.
    • Provide fresh and innovative marketing ideas and take proactive steps to improve overall marketing performance.
  • Collaborative Giveaways:
    • Initiate and manage monthly collaborative Instagram giveaways with hotel partners and other aligned brands to increase brand awareness and email list growth.
  • Website Updates & SEO:
    • Perform regular website updates, including adding new products, images, event information, and updating text for the candle subscription.
    • Support efforts to revisit and refresh SEO across the website.
    •  

Skills & Experience:

  • Minimum of 3 years of demonstrable marketing experience.
  • Proven experience and strong understanding of Meta advertising, including campaign creation, management, and performance analysis.
  • Significant hands-on experience with Klaviyo, including setting up and managing email flows, segmenting audiences, and analysing results.
  • Experience with e-commerce platforms, ideally WooCommerce.
  • Familiarity with CRM systems, ideally ProspectCRM.
  • Strong content creation skills for social media platforms, with an eye for visual aesthetics and brand consistency.
  • Excellent written and verbal communication skills.
  • Ability to work independently, manage time effectively, and prioritise tasks within a part-time schedule.
  • A proactive and results-oriented approach with a willingness to learn and adapt.
  • A genuine interest in natural living, plant-based products, and wellness is highly desirable.

 

To Apply:

Please submit your CV and a cover letter outlining your relevant experience and why you are a great fit for Laura Thomas Co. We look forward to hearing from you!

 

Salary and Hours

Market rate.

Part Time: 15 hrs, 2 full days

Based at The Cart Shed, Kilduff Farm, By Athelstaneford, North Berwick, EH39 5BD.

 

Applications: Send a CV and Cover Letter to info@laura-thomas.com

Closes Friday 23rd May